Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking
Matthew E. May
In Winning the Brain Game, author and creative strategist Matthew E. May explains these and other “fatal flaws” of thinking, catalogued over the course of ten years and hundreds of interactive creative sessions in which he gave more than 100,000 professionals a thought challenge based on a real case far less complex than their everyday problems. Not only did less than 5% arrive at the best and most elegant solution, but the solutions given were remarkably similar, revealing seven observable problem-solving patterns that can block our best thinking.
Categorias:
Ano:
2016
Editora:
McGraw-Hill Education
Idioma:
english
ISBN 10:
1259642399
ISBN 13:
9781259642395
Arquivo:
EPUB, 705 KB
IPFS:
,
english, 2016
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