No B.S. Guide to Marketing to Leading Edge Boomers &...

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Business & Economics - Sales & Marketing
No B.S. Guide to Marketing to Leading...

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

Name: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
ISBN: 9781599184500

Dan S. Kennedy

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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Categorias:

Business & Economics - Sales & Marketing

Ano:

2012

Editora:

Entrepreneur Press

Idioma:

english

Páginas:

240

ISBN 10:

1599184508