Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
Christian Dussart
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
Categorias:
Ano:
2010
Editora:
Palgrave Macmillan
Idioma:
english
Páginas:
193
ISBN 10:
0230105300
Série:
Postcolonial Studies in Education
Arquivo:
PDF, 1.59 MB
IPFS:
,
english, 2010
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